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Saturday, June 30, 2007


BLOGS SPELL SUCCESS FOR SMALL BUSINESS
There's a lot of talk about how blogs and social networking are changing the way PR and marketing are done today. They've turned it on its ear! Witness the phenomena of handbags. It's doubtful that many of today's smaller designers would be as successful as they are without word of mouth. Or rather, buzz among the bloggers.
It's always gratifying to learn about an acquaintance or client who's gained national recognition through blogs alone. KLEAN Bath & Body recently reached out to beauty and fashion bloggers; what better way to gain exposure for bath and body products. The company hoped to see increased orders and customers - which happened. Many of the major bloggers posted product reviews (including product pictures and the company logo); smaller bloggers followed, having seen the first round of reviews. Social networking in action.
But it gets better. KLEAN was recently contacted by a major national retailer (we're unable to disclose the company yet) to discuss carrying their products. One of the buyers for the chain saw reviews of KLEAN's products in two of the large beauty blogs and didn't hesitate to call the company. Could this have happened without blogs? Doubtful.

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