BLOGS SPELL SUCCESS FOR SMALL BUSINESS
There's a lot of talk about how blogs and social networking are changing the way PR and marketing are done today. They've turned it on its ear! Witness the phenomena of handbags. It's doubtful that many of today's smaller designers would be as successful as they are without word of mouth. Or rather, buzz among the bloggers.
It's always gratifying to learn about an acquaintance or client who's gained national recognition through blogs alone. KLEAN Bath & Body recently reached out to beauty and fashion bloggers; what better way to gain exposure for bath and body products. The company hoped to see increased orders and customers - which happened. Many of the major bloggers posted product reviews (including product pictures and the company logo); smaller bloggers followed, having seen the first round of reviews. Social networking in action.
But it gets better. KLEAN was recently contacted by a major national retailer (we're unable to disclose the company yet) to discuss carrying their products. One of the buyers for the chain saw reviews of KLEAN's products in two of the large beauty blogs and didn't hesitate to call the company. Could this have happened without blogs? Doubtful.

Comments

Post a Comment

Popular posts from this blog

Image
SCRUB-A-DUB-DUB - THERE'S CHOCOLATE IN MY TUB! While trying on last year's summer wardrobe (Do these shorts still fit? Do I really like this blouse?) I noticed that my legs are not only pasty white but they also have flaky scales. Not quite the look I want. I must be one of the only gals out here who's not clued in to the magic of sugar scrubs. Ever the brave soul, I decided to find one and give it a go. After looking at lots of pretty packaging (always an important consideration when buying unfamiliar beauty products) I decided to try KLEAN Bath & Body's German Chocolate Cake Body Polish . This certainly isn't the best time of year to eat chocolate cake (if I want to wear those shorts) so I'll take the no-calorie version for the bathtub! Now to the self-tanner. I'm not brave enough to try a new brand so I picked up a tube of L'Oreal's Sunless Sublime Glow Daily Moisturizer . It gives just enough color to my skin to make it look naturally tan an
Read more
Image
MY NEW FAVORITE LIP BALM While shopping last week I paused at the Burt's Bees display - I always look at their new products. As soon as I saw their new lip balm I knew I had to have it. Lip Shimmers is the company's newest line of lip products. Unlike other lip balms (both Burt's and other companies') it's actually creamy. There's a great selection of colors (11!) that look like they'll work with every complexion. I love the Papaya. I can't think of enough good things to say about this product: it's 100% natural, comes in a nice little tube (no messy finger application), has just enough shimmer to look like lip gloss and is a budget-friendly $4 per tube.
Read more
Image
GOOD KARMA This photo made me smile. Maybe because candy makes me smile. Today I'm writing from the perspective of the owner of BelleRinger PR; I usually write as a consumer who finds lovely products or a blogger who enjoys the fun of posting. And I'm all smiles as I think about the many ways other individuals and smallish companies have helped BelleRinger PR during our first crucial months. One of the most (and least) surprising things I've learned as a business owner is the importance of working with a competitor. Sue Wetzel, owner of The Winning Pitch (a rival pr firm), is kind in sharing advice, knowledge and resources. The two of us firmly believe that there's enough business out there for both of us to be successful and happy. Another great businesswoman who's been generous with her knowledge and contacts is Crosby Noricks at PR COUTURE . As a proponent and cheerleader of Fashion PR, in addition to being a great blogger, Crosby always seems to know who to ta
Read more