BLOGS SPELL SUCCESS FOR SMALL BUSINESS
There's a lot of talk about how blogs and social networking are changing the way PR and marketing are done today. They've turned it on its ear! Witness the phenomena of handbags. It's doubtful that many of today's smaller designers would be as successful as they are without word of mouth. Or rather, buzz among the bloggers.
It's always gratifying to learn about an acquaintance or client who's gained national recognition through blogs alone. KLEAN Bath & Body recently reached out to beauty and fashion bloggers; what better way to gain exposure for bath and body products. The company hoped to see increased orders and customers - which happened. Many of the major bloggers posted product reviews (including product pictures and the company logo); smaller bloggers followed, having seen the first round of reviews. Social networking in action.
But it gets better. KLEAN was recently contacted by a major national retailer (we're unable to disclose the company yet) to discuss carrying their products. One of the buyers for the chain saw reviews of KLEAN's products in two of the large beauty blogs and didn't hesitate to call the company. Could this have happened without blogs? Doubtful.

Comments

Post a Comment

Popular posts from this blog

Image
GOOD KARMA This photo made me smile. Maybe because candy makes me smile. Today I'm writing from the perspective of the owner of BelleRinger PR; I usually write as a consumer who finds lovely products or a blogger who enjoys the fun of posting. And I'm all smiles as I think about the many ways other individuals and smallish companies have helped BelleRinger PR during our first crucial months. One of the most (and least) surprising things I've learned as a business owner is the importance of working with a competitor. Sue Wetzel, owner of The Winning Pitch (a rival pr firm), is kind in sharing advice, knowledge and resources. The two of us firmly believe that there's enough business out there for both of us to be successful and happy. Another great businesswoman who's been generous with her knowledge and contacts is Crosby Noricks at PR COUTURE . As a proponent and cheerleader of Fashion PR, in addition to being a great blogger, Crosby always seems to know who to ta...
Read more
Image
AROMATHERAPY GOES TO THE DOGS! Though I don't consider myself an over-the-top doggie owner - no nail polish, faux fur clothing or crystal jewelry in Frankie's (my canine) wardrobe - I recently found a product that makes our lives together much more enjoyable. Aromatherapy for dogs may sound a little 'Californian' but that's where we live. This line of candles from Hands N Paws may be a life saver for doggies with separation anxiety - yes, it's a real condition that plagues Frankie when I leave the house. With a pleasant scent that we humans enjoy - lavendar is my favorite - it also contains a secret ingredient that can be detected solely by our little friends. For those of you who haven't - I dare you to try aromatherapy for your doggie!
Read more
Image
WHAT YOU SEE IS WHAT YOU GET Nothing is exactly what you get when you purchase this non-product from British company I Want One Of Those (IWOOT). The item description on their site calls it " . . . a lovingly crafted vial of emptiness . . . " It's great for the person who has everything, doesn't want anything or just plain doesn't deserve a thing. The product struck a chord - it sold out in mid-December and IWOOT won't have new inventory until early January. Those of us with concerns about the environment may cringe - the non-product sells for $6.28 in American dollars and ships for approximately the same amount. Imagine the good those dollars could do if donated to a responsible green charity . . .
Read more