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Thursday, April 24, 2008


PRODUCT GIVEAWAYS HELP WITH MARKET RESEARCH
Market research can be pricey and often out of reach of small businesses. Sue Kirchner, a former client and owner of The Chocolate Cake Club, found an affordable way to get the best input possible - from potential customers. When reviewers at Boston Mamas invited her to participate in a product giveaway she jumped at the chance. Sue asked that contestants be required to visit her site and name their favorite product. In addition to getting direct input from her target market Sue also saw a spike in traffic to her site. Lesson learned, don't hesitate to be creative when setting guidelines for product giveaways.

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